EU Pet Advertising Advisory Group - EU PAAG

Helping improve the standards of online pet adverts through self-regulation

We support animal charities in creating pet advertising advisory groups (PAAGs) in EU member states to deal with the increasing problem of inappropriate dog and cat adverts appearing on classified websites.

A study we undertook shows that the vast majority of dog and cats sold in the EU are advertised online. Looking at the main classifieds websites in 21 EU countries we found 400.000 dogs and 100.000 cats for sale. This is happening in unregulated online markets which leads to poor practice with negative consequences for the animals’ welfare and the new owners who lack information about pet-ownership and often incur subsequent large veterinary costs.

In parallel, the EU funded study on the welfare of dogs and cats involved in commercial practices has shown that Europeans want better information about the pets they buy online. For instance, only 20% of purchasers of pets reported being well informed about animal welfare and health at the moment of purchase.

EU PAAG is working to ensure that as many websites as possible across the EU sign up to voluntary standards and advertise pets in a responsible way. In order to achieve this goal we support the creation of national Pet Advertising Advisory Group by sharing best practice, advice and through a toolkit made available to our members.

Current PAAGs:

PAAG UK 

PAAG Ireland

PAAG Belgium

Get in touch here for more information

Joint event with the European Commission

On 28 November the EU Dog & Cat Alliance held a joint event with the European Commission on 'The online market place; an argument for self-regulation'. This multi-stakeholder event looked at different perspectives to the problem and explored the merits of self-regulatory systems to improve the standards of online pet adverts.

Speakers included representatives of classified websites, veterinarians, the advertising sector, consumer and animal welfare organisations who presented their perspectives on the issues associated with the online sale of pets. Their presentations are available to view below.

A new approach; voluntary pet advertising advisory groups

A new approach; voluntary pet advertising advisory groups

A presentation by Suzie Carley, Chair of the EU Dog & Cat Alliance, on the case for self-regulation through the set up of Pet Advertising Advisory Groups.

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Sweden Pet Advertising Advisory Group

Sweden Pet Advertising Advisory Group

A presentation by Fredrik Malmgren of Djurens Vanner on the Sweden Pet Advertising Advisory Group.

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Self-Regulation in Advertising - A Successful Model

Self-Regulation in Advertising - A Successful Model

A presentation by Lucas Boudet, Director General, EASA

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Protection and Redress: A Consumer Viewpoint

Protection and Redress: A Consumer Viewpoint

A presentation by Dr Andrew Kelly, Chief Executive Officer of the ISPCA and Chair of the Irish Pet Advertising Advisory Group.

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FVE/FECAVA view on consequences of online trade

FVE/FECAVA view on consequences of online trade

A presentation by Ann Criel, FECAVA Honorary Secretary, on the online marketplace; a case for self-regulation.

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Improving online dog adverts: A Romanian success story

Improving online dog adverts: A Romanian success story

A presentation by Anca Georgescu, Strategy and Communications Director at TAC Romania.

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EU Online Pet Advertising: The state of affairs in 2018

EU Online Pet Advertising: The state of affairs in 2018

A presentation by Keith Hinde, Co-Founder of tech4pets.

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