EU Pet Advertising Advisory Group - EUPAAG

Helping improve the standards of online pet adverts through self-regulation

The EU Dog & Cat Alliance is a founding member of the EU Pet Advertising Advisory Group (EUPAAG), which is helping animal welfare organisations, websites and other stakeholders in EU Member States to address the increasing problem of inappropriate dog and cat adverts appearing on classi´Čüed websites and social media. EUPAAG is working to ensure that as many websites as possible across the EU sign up to voluntary standards and advertise pets in a responsible way. In order to achieve this goal we support the creation of national Pet Advertising Advisory Groups by sharing best practice, advice and through a toolkit made available to our members and ongoing advice and support.

In 2019 the European Commission published the results of their Coordinated Control Plan (CCP). The aim of the CCP was to gain insights into misleading and fraudulent practices, and into the volume of dogs and cats being sold via the internet across the EU. The results from the study showed that there were a range of issues with the online advertising of pets for sale across Europe including underage animals, unvaccinated animals, animals in poor health, false identification documents and illegal transport. Member States suggested that more should be done to educate potential pet buyers, publish standards for classified advertising websites and create partnerships between stakeholders to tackle the problem. The EU Dog & Cat Alliance is thus reinforced in our commitment to EUPAAG5 and working with the European Commission and Member States to tackle some of these issues through setting up Pet  Advertising Advisory Groups and sharing best practice.

We call on the EU institutions to support the work of EUPAAG as a way of addressing the increasing problem of inappropriate dog and cat adverts appearing on classified adverting websites and social media.

Current PAAGs:

Get in touch here for more information

Joint event with the European Commission

On 28 November 2018, the EU Dog & Cat Alliance held a joint event with the European Commission on 'The online market place; an argument for self-regulation'. This multi-stakeholder event looked at different perspectives to the problem and explored the merits of self-regulatory systems to improve the standards of online pet adverts.

Speakers included representatives of classified websites, veterinarians, the advertising sector, consumer and animal welfare organisations who presented their perspectives on the issues associated with the online sale of pets. Their presentations are available to view below.

A new approach; voluntary pet advertising advisory groups

A new approach; voluntary pet advertising advisory groups

A presentation by Suzie Carley, Chair of the EU Dog & Cat Alliance, on the case for self-regulation through the set up of Pet Advertising Advisory Groups.

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Sweden Pet Advertising Advisory Group

Sweden Pet Advertising Advisory Group

A presentation by Fredrik Malmgren of Djurens Vanner on the Sweden Pet Advertising Advisory Group.

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Self-Regulation in Advertising - A Successful Model

Self-Regulation in Advertising - A Successful Model

A presentation by Lucas Boudet, Director General, EASA

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Protection and Redress: A Consumer Viewpoint

Protection and Redress: A Consumer Viewpoint

A presentation by Dr Andrew Kelly, Chief Executive Officer of the ISPCA and Chair of the Irish Pet Advertising Advisory Group.

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FVE/FECAVA view on consequences of online trade

FVE/FECAVA view on consequences of online trade

A presentation by Ann Criel, FECAVA Honorary Secretary, on the online marketplace; a case for self-regulation.

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Improving online dog adverts: A Romanian success story

Improving online dog adverts: A Romanian success story

A presentation by Anca Georgescu, Strategy and Communications Director at TAC Romania.

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EU Online Pet Advertising: The state of affairs in 2018

EU Online Pet Advertising: The state of affairs in 2018

A presentation by Keith Hinde, Co-Founder of tech4pets.

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